Communications
Riverview School District is committed to maintaining open, transparent and responsive communication with students, families, staff, community members and members of the news media. The Communications Department serves as the primary point of contact for district information, media inquiries, public information requests and community engagement support.
We value strong partnerships with our community and strive to provide timely, accurate and accessible information that supports student success and keeps our community informed.
Brand Standards & Visual Style Guide
The Riverview School District brand represents the district’s identity, values and commitment to students, staff and the broader community. Consistent use of logos, colors, typography and visual standards helps ensure all district communications reflect professionalism, clarity and a unified organizational identity.
This guide is intended for all staff, partners and stakeholders in support of growing a Riverview School District brand that is consistent, identifiable and a source of pride throughout out the Riverview school community.
Official District Logo Color and Typography
Primary Logo Colors:
Azure Blue (Used for the bridge element within the district logo.)
-
HEX: #0ABEFF
Congress Blue (Used for official district logo lettering).
-
HEX: #048090
Logo Typography:
Font: Monument Extended - Bold
Downloadable logos
A todo color (no apto para fondo negro)
A todo color (no apto para fondo negro)
Opción de color para fondo de color oscuro
![Logotipo de RSD SVG - Transparente (blanco y negro) [Recuperado].png](https://static.wixstatic.com/media/78e1ab_41860b535ad643ceb7ebb4aa6279a64f~mv2.png/v1/fill/w_277,h_155,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/RSD%20Logo%20SVG%20-%20Transparent%20(B%26W)%20%5BRecovered%5D.png)
Opción de color para fondo de color oscuro
Using logomarks
The official logomark for Riverview School District is the bridge. A logomark is a simplified graphic symbol or visual icon that represents the district brand without the full district name appearing alongside it.
The logomark serves as a recognizable identifier that reinforces brand consistency. It may be used independently in creative situations where space is limited or where the district brand has already been clearly established.
The logomark should maintain proper spacing and proportions. Consistent use of the logomark helps strengthen visual recognition and supports a cohesive district identity across all communication platforms.
Downloadable logomarks
Opción de color para fondo de color oscuro
Opción de color para fondo de color oscuro
Official District Brand Color Palettes
These colors are approved for district websites, marketing materials, presentations and branded communications.
Primary District Brand Color Palette
San Juan Blue
-
HEX: #2E4C64
Midnight Blue
-
HEX: #2D3B66
Dark Moderate Cyan
-
HEX: #4A99A2
ArtyClick Cool Green
-
HEX: #3CBA94
Deep Seafoam
-
HEX: #0DB6B3
Brand Neutral Grey Palette
Cadet
-
HEX: #536872
Slate
-
HEX: #708090
Payne’s Grey
-
HEX: #536878
Charcoal
-
HEX: #36454F
Brand Black and Dark Palette
Black
-
HEX: #000000
Dreamless Sleep
-
HEX: #111111
Blackout
-
HEX: #1E1E1E
Rich Black
-
HEX: #3C3C3C
Black-Grey30
-
HEX: #4D4D4D
Brand White and Light Color Palette
White
-
HEX: #FFFFFF
Off-White
-
HEX: #F2F0EF
Snow White
-
HEX: #FFFAFA
Mint Cream
-
HEX: #F3FFFA
Brand Supporting Accent Colors
Milano Red
-
HEX: #C10D14
Soft Sky Blue
-
HEX: #CDE9FE
Green Yellow Shade (for text on dark backgrounds)
-
HEX: #D3EBAB
Brand Typography Standards and Guidelines
Consistent typography strengthens readability, professionalism and visual consistency across district communications.
Primary Brand Fonts
Monument Extended — Bold
-
Official logo applications
-
Select branded headings
-
Major campaign branding
Arial Black — Bold
-
Headlines
-
Titles
-
Large emphasis text
-
Marketing headers
Lulo Clean
-
Expanded or stylized titles
-
Feature graphics
-
Marketing campaigns
-
Promotional materials
Arial
-
Website body copy
-
Letters
-
News articles
-
General communications
-
Presentations
Gotham Light
-
Thin text treatments
-
Secondary supporting copy
-
Design-focused layouts
-
Subheadings
Avenir Light
-
Fine typography
-
Modern design layouts
-
Supplemental text applications
Community Inquiries
Community members with questions or requests for information are encouraged to contact the Communications Department for assistance.
Areas of Support
-
General district information
-
Community engagement
-
District publications and newsletters
-
Website and social media questions
-
Event information
-
Public communications
-
School and district programs
-
Partnership opportunities
Media Relations
The Communications Department coordinates all official district media relations and serves as the primary contact for journalists, reporters and news organizations.
Media inquiries help ensure accurate and timely information is shared with the public while minimizing disruption to school operations and student learning environments.
Media Requests May Include
-
Interview requests
-
District statements
-
Photography or video requests
-
School visits
-
Crisis or emergency information
-
Data and background information
-
Event coverage coordination
Whenever possible, members of the media are encouraged to contact the Communications Department in advance to coordinate interviews, campus visits or photography requests.
District Communications Contact Information:
Ph. (425) 844-4528
Email: communications@rsd407.org
Student Privacy and School Safety
Riverview School District is committed to protecting student privacy and maintaining safe, secure learning environments.
All media access to campuses during the school day must be coordinated through the Communications Department and school administration. District staff will work with media partners to support responsible coverage while following student privacy laws and district procedures.
Communications Platforms
Riverview School District utilizes a wide range of communication platforms to connect with students, families, staff and the broader community. These platforms help share important information, celebrate student achievement, provide operational updates and strengthen engagement across the district.
The district’s communication strategy is designed to provide timely, accurate and accessible information through both digital and traditional communication channels.
ParentSquare
ParentSquare serves as Riverview School District’s primary school-to-home communication platform. The system supports communication between schools, classrooms and families through email, text messaging, app notifications and phone calls. ParentSquare is used for district announcements, school updates, attendance notifications, event reminders and emergency communications.
The platform helps streamline communication while providing families with centralized access to important information from across the district.
Social Media
Riverview School District maintains an active presence across several social media platforms to provide real-time updates, celebrate student success and share stories from schools and programs throughout the district.
Social media platforms are used to highlight:
-
Student achievement
-
Academic programs
-
Athletics and activities
-
Community partnerships
-
District events
-
Emergency and operational updates
-
Staff recognition
-
School celebrations
District/School Websites
The Riverview School District website serves as the district’s central information hub and official source for district information. The website provides families, staff and community members with access to school and district news, calendars, staff directories, program information, board materials, emergency updates and operational resources.
The website also supports district transparency by providing public access to important information and resources in a centralized location.
Email Communications
Email remains one of the district’s primary communication tools for both internal and external communication. District staff use email to share operational information, school updates, program details and direct communication with families, staff and community partners. Email communication supports both day-to-day operations and large-scale district communication efforts.
Telephone Calls and Text Messaging
Telephone calls and text messaging systems provide Riverview School District with the ability to quickly communicate important information directly to families and staff. These systems are commonly used for emergency notifications, weather-related schedule changes, attendance alerts, safety information and time-sensitive announcements.
Podcasts
Podcasts provide Riverview School District with an additional platform to share in-depth conversations and storytelling with the community. Through district podcasts, listeners can hear directly from school and district leaders, students, staff and community partners about programs, initiatives and topics impacting education in Riverview schools.
Podcast episodes often provide expanded context and insight beyond traditional written communication formats.
Newsletters
District and school newsletters provide recurring updates to families, staff and community members throughout the school year. These publications help share district news, highlight student and staff accomplishments, communicate upcoming events and provide information about programs and initiatives across Riverview School District.
Newspaper Publications
Riverview School District also utilizes newspaper-style publications to provide expanded storytelling and community-focused reporting. These publications help showcase district initiatives, student achievement, academic programs, operational projects and partnerships throughout the Riverview community.
Video Communications
Video communications play an important role in how Riverview School District shares information and tells stories throughout the community. Videos are used for superintendent messages, program spotlights, student achievement features, informational explainers, event recaps and emergency communications.
Integrated Communications Approach
Together, these communication platforms help Riverview School District maintain consistent, transparent and accessible communication with its school communities. By utilizing multiple communication channels, the district is able to reach families and community members in a variety of ways while supporting engagement, trust and public awareness across the Riverview community.
The official logomark for Riverview School District is the bridge. A logomark is a simplified graphic symbol or visual icon that represents the district brand without the full district name appearing alongside it.
The logomark serves as a recognizable identifier that reinforces brand consistency. It may be used independently in creative situations where space is limited or where the district brand has already been clearly established.
The logomark should maintain proper spacing and proportions. Consistent use of the logomark helps strengthen visual recognition and supports a cohesive district identity across all communication platforms.